03609cam a2200397 4500 235816107 TxAuBib 20140807120000.0 ||||||s2000||||||||||||||||||||||||und|u 9781594831713 1594831718 2966252c-8db4-4e67-84f5-4408ceccaa1e OverDrive (Reserve ID) 80231 OverDrive (Product ID) 80231 OverDrive (Product ID) TxAuBib Gladwell, Malcolm, 1963- The Tipping Point [Libby] : How Little Things Can Make a Big Difference. Hachette Audiobooks, 2000. General & Miscellaneous. Social Sciences. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 85MB. Format: OverDrive OverDrive Listen, Filesize: 85MB. Business. Nonfiction. Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. (c) AudioFile 2001, Portland, Maine. AudioFile Magazine. HTML:Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2015-08-06 14:05:11. © 2000 by Malcolm Gladwell. http://nh.lib.overdrive.com/ContentDetails.htm?ID=2966252c-8db4-4e67-84f5-4408ceccaa1e http://excerpts.cdn.overdrive.com/FormatType-25/0017-1/080231-TheTippingPoint.wma Excerpt (OverDrive MP3 Audiobook) http://excerpts.cdn.overdrive.com/FormatType-425/0017-1/080231-TheTippingPoint.mp3 Excerpt (OverDrive MP3 Audiobook) http://samples.overdrive.com/?crid=2966252C-8DB4-4E67-84F5-4408CECCAA1E&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) http://excerpts.cdn.overdrive.com/FormatType-25/0017-1/080231-TheTippingPoint.wma Excerpt (OverDrive Listen) http://excerpts.cdn.overdrive.com/FormatType-425/0017-1/080231-TheTippingPoint.mp3 Excerpt (OverDrive Listen) http://samples.overdrive.com/?crid=2966252C-8DB4-4E67-84F5-4408CECCAA1E&.epub-sample.overdrive.com Excerpt (OverDrive Listen)